Wednesday Top 3 - Elevator Pitch

Today’s Top 3 is all about the Elevator Pitch.

Every business should have one. It is a sixty second synopsis of your business that you could present at any time to anyone. An Elevator Pitch is essential to perfect. At networking events it is a lifeline to talking with other business owners.

In my opinion, your Elevator Pitch should have three basic parts:

Acknowledge your ideal clients

Who exactly do you serve in your business: entrepreneurs, first time moms, stressed out teachers, empty nesters, creative business owners, etc. It is important to declare your niche and who it is you serve.

List what you can do to help your ideal client

What is your superpower for your ideal client? Do you create on brand images for small business owners? Relieve stress with a full therapeutic massage? Help couples style their homes to get top dollar in offers? This is your chance to toot your own horn about what you excel in.

Tell why you are the best person for the job

Now is the time to be bold. Do you have the right experience? Do you have the right knowledge for the job? Have you been doing this forever? What do your former clients say? ETC. This is not the time to be timid. You are an amazing business owner and this is your chance to put yourself above the crowd.

EXAMPLE: I am a brand photographer who helps fellow entrepreneurs create on brand images they can use for all their marketing needs. With my knowledge of social media marketing, I can save them time and money.

So, let’s hear your elevator pitch. Write it out in the comments. Practice, Practice, Practice

Referral Program

Do you want to know what the backbone of my business is?

It’s not IG.

It’s not FB. (Ewww David!)

It is not emails.

It is my past clients. The number 1 way that I have gotten new leads or new clients is by referrals aka word of mouth. Looking back over my books, I can trace each client to a past client.

Y’all! It really does mean so much to small business owners when you spread the good word. When you talk us up it is like currency.

That is why I have created my REFERRAL PROGRAM. I want to celebrate my biggest fans and THANK them for their support.

It is super easy. Like, WAY easy! Ready…

Tell your friends about me and my work.

That’s it. Whether you are a client or not. All you have to do is tell 3 friends about my work.

If they book with me, that is when the goodies drop!!

I have sent Gift cards to Amazon, gift cards to my studio, even cold hard cash.

But in all seriousness, referrals really do keep my business afloat.

And Thank you, to those reading this. Thank you for your support. Thank you for trusting me. Thank you for helping me reach my dreams.

{Reaches for the Kleenex}

Angie - {Greensboro Personal Branding}

Here is the thing about Angie’s profession: she has to connect to her clients. Period. End of sentence.

As a Doula she is with her clients on one of the most important days of their lives. But the connection starts WAY before then. She meets with her clients several times to discuss their needs, their desires for a birth plan, their fears, their dreams. She coaches them, encourages them, guides them long before their sweet babies make their grand entrance.

Angie came to me when it was time to update her website, Facebook profile, and Instagram profile. She wanted to convey the right message to potential clients, to show them what she can do. In other words she wanted to connect with them before ever meeting them. So we set up a Personal Branding session. We did new Headshots in my studio. A few days later I was in the room documenting a meeting with her clients. I could barely remember to take pictures because I was so engrossed in what she was teaching them.

We made some magic.