Wednesday Top 3 - Elevator Pitch

Today’s Top 3 is all about the Elevator Pitch.

Every business should have one. It is a sixty second synopsis of your business that you could present at any time to anyone. An Elevator Pitch is essential to perfect. At networking events it is a lifeline to talking with other business owners.

In my opinion, your Elevator Pitch should have three basic parts:

Acknowledge your ideal clients

Who exactly do you serve in your business: entrepreneurs, first time moms, stressed out teachers, empty nesters, creative business owners, etc. It is important to declare your niche and who it is you serve.

List what you can do to help your ideal client

What is your superpower for your ideal client? Do you create on brand images for small business owners? Relieve stress with a full therapeutic massage? Help couples style their homes to get top dollar in offers? This is your chance to toot your own horn about what you excel in.

Tell why you are the best person for the job

Now is the time to be bold. Do you have the right experience? Do you have the right knowledge for the job? Have you been doing this forever? What do your former clients say? ETC. This is not the time to be timid. You are an amazing business owner and this is your chance to put yourself above the crowd.

EXAMPLE: I am a brand photographer who helps fellow entrepreneurs create on brand images they can use for all their marketing needs. With my knowledge of social media marketing, I can save them time and money.

So, let’s hear your elevator pitch. Write it out in the comments. Practice, Practice, Practice

Every Wednesday...

So I have an idea I want to implement.

Every Wednesday I want to share my top 3 lists right here on my blog. The topics will be everything from small business stuff, books, websites, do’s and don’ts, etc.

I would love to hear your ideas on what to post about.

So let’s start things off with…

Top 3 websites my small business can’t live without.

1. Keywords Everywhere - Once you fall down the rabbit hole of SEOs you quickly learn that there is a lot of research you need to do from the start. Keyword search info is a MUST! This site shows you how to research the terms and phrases your ideal client is using to search Google. If you are new to this it may sound like no big deal (That used to be me.) Knowing key words will help you plant them strategically throughout your website so you can get to the top of Google Search. You know the old joke right? Where is the best place to hide a dead body where no one will find it? Page 2 of a Google search. Don’t be that guy.

2. PicMonkey - I know that lots of people love Canva for their graphic designs. I like them just fine, but I have used PicMonkey for YEARS. I have been with them ever since they were named Picnik. They have easy to use templates for IG, Youtube, etc. You can edit photos. You can find your true love…Just kidding!

3. Animoto - If I could shout this one from the roof tops, I would!! You MUST have video in your marketing. All of the social media platforms “reward” accounts that use it (especially IG - stories, reels, etc.) Animoto helps you to create amazing videos. Can you click and drag a picture or video, then you can use Animoto. All of the videos on my Youtube channel are made from this website. It is user friendly, amazing content and the music selection is the best part.

So there are 3 of my must have websites I use for my business. What about you? What website do you have bookmarked? Leave them in the comments below.

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I just couldn’t help myself…Here is #4

Fiverr - Need a logo? Need a website? Need a photo retoucher? Need someone to write a press release for you? This is the site for you. You can choose sellers based on experience, price, and skill level. I will warn you. If you pay someone $5 to edit a portrait, you get what you pay for. See examples HERE.